ID Magazine History

i-D is a British Magazine founded by former Vogue Art director; Terry Jones in September 1980. The magazine focuses on Youth Culture, Street style and fashion. Its first ever copy of i-D was in the form of a handmade fanzine and sold 50 copies at 50p each. Now the magazine sells for £5.50 per copy. The first issue included models from the British Public, and street style was just coming into fashion. The magazine cover features a wink, many celebrities have graced the pages of i-D with the ‘cheeky wink’. Including Madonna, Kate Moss, Twiggy, Naomi Campbell, Karl Lagerfield and Tom Ford.

I-D magazine has bold statements across the cover and the background is usually plain depending on the theme of the issue. The cover is never too crowded and only features the basic, so that the impact is focused on the covered eye. The wink and the smile shown on every single front cover is a graphic representtion of the magazines logo, which has becomes i-D's identity.

Cara Delevingne Front Cover

Terry Jones: Founder of i-D maagzine.

Terry Jones was born 1945 and studied Graphics at university before dropping out to pursue a different career. His career as a creative designer began when he designed the front covers for both British and Parisian 'Vanity Fair’ And ‘Vogue magazine in the 70’s. He initially set up i-D with his wife. At first i-D Magazine was ‘controlled chaos’ for the a few years. Then Terry used a different approach to the magazine, cutting the images into unusual graphic design layouts. This gave it a fresh new twist into the fashion magazine industry.

"The idea was to break down the pigeon-holing of identity and fashion; to go beyond the facade of fashion, so you could play it as a game. So you could inject more fun into the codes of fashion."- Terry Jones

Adele Front Cover

The woman that appeared in i-D magazine were sexier and more flirtacious which would make the magazine more fun and exciting. Woman are posed with their shoulders facing the camera, with head and shoulders just in the shot. The make up is bold, creative and different but still holds a femine quality to it.

i-D Magazine shows women and men of all different ages, but still holding the same image of 'street fashion'. The men featured on the front cover are not shown to be sexy or flirty. Men on the front cover are often shown completely straight faced. i-D has more negative stereotypes than Dazed. Gender stereotypes are a lot more apparent in i-D and shows NEGATIVE light on men, which is why hardly any male celebrities are featured on the covers. It boils down ro the face that women are sexual objects, and that men are emotionless within. However, i-Ds magazine ideology of the older generation is a step forward into the fashion industy. They represent older people in the same or better light as the younger generation. Which shows that they are quirky, fashion forward and still trendty.

Plan B Front Cover

I-D magazines content is quite similar to that of Dazed & Confused whereby it is about fashion and the lifestyle of musical influences, based around 'street style' concept. Many of the artista that have appeared on the cover of i-D magazine have also featured on Dazed and Confused. Throughout both magazines it features people from every creative filed including fashion, art, clubs, music and film. i-D compared to Dazed and Confused magazine features more about people who have achieved celebrity status, rather than upcoming artists.

Website References:

http://www.id-mag.com/gallery/planb/850142

http://i-d.vice.com/en_gb

https://en.wikipedia.org/wiki/I-D

http://blog.myflashtrash.com/18-best-i-d-magazine-covers-ever/

http://www.thefashionspot.com/buzz-news/latest-news/385043-i-d-magazine-to-launch-online-in-australia/

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