Dazed and Confused Magazine History

Dazed which was formely known as 'Dazed and Confused' was founded in 1991. It is a British monthly magazine and its founding editors are Jefferson Hack and famous fashion photographer Rankin. The magazine began as a Black and White folded poster, then soon became a full colour magazine which got promted in London clubs. The first issue is probably one of its most recognisable and was published in June 2001, featuring Alicia Keys on the cover. Dazed launched a new website which featured as part of the magazine 'dazed digital'. Delivering upocoming fashions, film and music news online.

Dazed magazine shows women as figureless, the models are extrmely thin and almost masculine. The models dont neccessarily wear make up to flatter, but to strengthen the features of the facial structure. Many of the models have short hair or it is pulled off ther face, defying the classic standards of beauty. The men and women pose in similar positions, standing up tall making them appear powerful and stronger. The audience for dazed magazine are more open minded and are able to be more experimental with looks.

The magazine it self covers many topics such as fashion, music, art, culture and also photography. There is a more artistic approach to fashion and features articles on high end designers and not from the high street. The article involves more information about the deisgner rather than the clothing. Dazed primarily focuses on consumerism throughout. There is a variety of music genres reflected in the magazine from hip-hop, to house and techno.

The front cover of Dazed and Confused is not crowded and they even keep their website neat and tidy, with a white background and borders to seperate text. They use a straight font and the titles are usually in white. By using this mehtod of minimalism mean the images are the boldest thing on the page and are a focal point. The people pictured on the front are made to appeal to the British youth. Chance the rapper, Grimes and M.I.A have featured on the front cover because the influence of modern day stars appeal to the younger audience.

Website references:

https://en.wikipedia.org/wiki/Dazed

http://www.slideshare.net/cloestead/dazed-confused-id-magazine-analysis